brand keywords: dreamy, bouncy, colorful, accessible, kidcore, fun

han and i had a very open back and forth throughout this project. to the right are some late-stage logo and color palette iterations. below are a few selected brand guide snippets, plus my favorite campaign graphics!

rainbeanies is a line of plushies created and designed by han wilcock (otherwise known as hannimatior on social media). i was hired to create a full branding guide, as well as key campaign graphics.

the full campaign page can be viewed here.

LYCANTHROPY LOOPS

the logo, pictured above, was hand-drawn and then finalized/colored in adobe illustrator.

lycanthropy loops is a brand for a social media account focusing on crochet and fiber arts by the same name. the client asked for stark, eye-catching colors, and visuals in line with the brand name.

the final deliverables for this project included several logo iterations, logos with typography, and a brand palette with alternative color swatches.